Gasser Chair Company is a heritage rich, leading American manufacturer of seating solutions for the casino and hospitality industries. Our mission was to reposition the 65-year-old company to make it relevant to a new generation of decision makers and to distinguish it from an onslaught of lower-priced competitors.
Our discovery phase led to a key insight: chairs are not just for sitting, they are an integral component of the customer experience. Rather than selling the hardware, we developed a brand platform titled “Gasser Dazzles” to emphasize how their chairs make a room come to life. The graphic concept includes highly engaging photography of acrobats-as-metaphor attesting to the beauty, strength and performance of Gasser chairs.
From web traffic, sales queries and positive industry buzz to impressive year-over-year sales increases, the Gasser Dazzles campaign has been a success on all fronts. It has also provided a brand platform that has invigorated the internal workforce.
Andrew Yanez, Chief Creative Officer
Derek Johnson, Creative Director
Celine Hubler, Director of Production
Ben Bologna, Designer
Scott Kirk, Director of Account Services
Mark Laita, Photographer
Thomas Slatky, Retoucher