Capture valuable market share, compete effectively in the market and formally introduce the newly renovated casino to gaming enthusiasts. Paragon Casino Resort needed to introduce the “new” casino to its target audiences amidst heavy competition throughout the state, including local riverboat casinos in Baton Rouge, racinos in Opelousas, premium properties in Lake Charles and a host of casinos in the vibrant Shreveport-Bossier City market.
Reposition Paragon Casino Resort as “The Pearl of Louisiana.” Paragon actually means an unusually large, round pearl. And that is exactly what the casino is to the players in the market – something precious and to be valued. Combine all of the best assets of the casino and resort – friendly atmosphere, best-in-class service, local pride and premium amenities – to reshape customer perceptions and position the property as a true gaming gem in the heart of Louisiana
The repositioning strategy and the “Louisiana Squeeze” garnered greater traffic, trial, frequency and loyalty for Paragon Casino Resort.
11.6% increase in gaming revenue over prior year
95% hotel occupancy rate for the Grand Opening month
67.2% increase in hotel revenue
23.4% increase in food and beverage revenue