By Medium: Outdoor
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Route 66 Casino Hotel - New Mexico
Route 66 Casino enjoyed tremendous success in 2009, forming a new relationship with Concussion and launching our first big branding campaign with them in April 2009. This was also the birth of Miss 66. Miss 66 is the face of the brand – the soul and persona of Route 66 Casino Hotel. She is sexy, alluring, sassy and divine....
Raise the Game
Choctaw Casinos
Choctaw Bingo was the first high-stakes, Native American bingo operation along the Texas-Oklahoma border, approximately 100 miles from the Dallas-Fort Worth, Texas market. Now with seven casino properties, Choctaw’s footprint in Southeast Oklahoma has grown significantly. And Concussion has been by their side for the past six years. Despite the growth, Oklahoma casinos (in general) continue to fight a perception battle of offering a lower quality gaming experience versus Shreveport and oth...
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Shooting Star Casino, Hotel and Entertainment Center
Case Study: New Identity Development and Branding While mostly known for endless lakes and beautiful farming land, Mahnomen, Minnesota, home of Shooting Star Casino, represents a significant revenue enterprise for the White Earth Nation. With a sizeable casino, hotel, spa and beautiful events center, the property has long been the top casino draw for Fargo, North Dakota, Northwest Minnesota and also Southern Manitoba. ...
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Route 66 Casino Hotel - New Mexico
Case Study: Brand Building Sitting 20 miles west of downtown Albuquerque, Route 66 Casino Hotel lives up to its name, delivering a unique experience that combines classic Americana with contemporary style. The property created a tremendous amount of excitement in 2008, during which it successfully opened a new hotel tower and buffet....
Brrriffic!
Shooting Star Casino, Hotel and Entertainment Center
While mostly known for endless lakes and beautiful farming land, Mahnomen, Minnesota, home of Shooting Star Casino, represents a significant revenue enterprise for the White Earth Nation. With a sizeable casino, hotel, spa and beautiful events center, the property has long been the top casino draw for Fargo, North Dakota, Northwest Minnesota and also Southern Manitoba....
The Pearl of Louisiana
Paragon Casino - Louisiana
Located in the heart of Central Louisiana, Paragon Casino Resort is a surprising find. As Louisiana’s first land-based casino, the newly renovated Paragon Casino Resort provided an entirely new gaming destination, offering the best selection of amenities in its market. With a $125 million expansion and renovation, Paragon Casino Resort provided an entirely new gaming destination experience, offering the best selection of amenities in the market and providing the property with the opportuni...
In Front. In Medicine.
The Medical Center of Plano
Concussion launched a campaign for The Medical Center of Plano that positions the facility as the health care authority in the Plano area. In addition to creating a logo that the client would like “… to become as ubiquitous as the Nike Swoosh,” Concussion created advertising that stands out from the smiling patients, smiling physicians and smiling nurses that make up health care’s sea of sameness ads. While it’s early in the campaign and we have yet to collect the ...
