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Route 66 Casino Hotel - New Mexico
Route 66 Casino enjoyed tremendous success in 2009, forming a new relationship with Concussion and launching our first big branding campaign with them in April 2009. This was also the birth of Miss 66. Miss 66 is the face of the brand – the soul and persona of Route 66 Casino Hotel. She is sexy, alluring, sassy and divine....
Mustang Lounge at Shooting Star Casino
Shooting Star Casino, Hotel and Entertainment Center
Case Study: New Identity Development and Branding While mostly known for endless lakes and beautiful farming land, Mahnomen, Minnesota, home of Shooting Star Casino, is a key attraction for residents of Fargo, North Dakota, Northwest Minnesota and Southern Manitoba. With a sizeable casino, hotel, spa and events center, the property has long been the top casino draw for the region, representing a significant revenue enterprise for the White Earth Nation....
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Choctaw Casinos
Choctaw Bingo was the first high-stakes, Native American bingo operation along the Texas-Oklahoma border, approximately 100 miles from the Dallas-Fort Worth, Texas market. Now with seven casino properties, Choctaw’s footprint in Southeast Oklahoma has grown significantly. And Concussion has been by their side for the past six years. Despite the growth, Oklahoma casinos (in general) continue to fight a perception battle of offering a lower quality gaming experience versus Shreveport and oth...
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Shooting Star Casino, Hotel and Entertainment Center
Case Study: New Identity Development and Branding While mostly known for endless lakes and beautiful farming land, Mahnomen, Minnesota, home of Shooting Star Casino, represents a significant revenue enterprise for the White Earth Nation. With a sizeable casino, hotel, spa and beautiful events center, the property has long been the top casino draw for Fargo, North Dakota, Northwest Minnesota and also Southern Manitoba. ...
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Route 66 Casino Hotel - New Mexico
Case Study: Brand Building Sitting 20 miles west of downtown Albuquerque, Route 66 Casino Hotel lives up to its name, delivering a unique experience that combines classic Americana with contemporary style. The property created a tremendous amount of excitement in 2008, during which it successfully opened a new hotel tower and buffet....
Brrriffic!
Shooting Star Casino, Hotel and Entertainment Center
While mostly known for endless lakes and beautiful farming land, Mahnomen, Minnesota, home of Shooting Star Casino, represents a significant revenue enterprise for the White Earth Nation. With a sizeable casino, hotel, spa and beautiful events center, the property has long been the top casino draw for Fargo, North Dakota, Northwest Minnesota and also Southern Manitoba....
