More Than A Bowl Game
Concussion continued its partnership with the ESPN Bell Helicopter Armed Forces Bowl for the 4th consecutive year. This year's campaign pushed the concept of "More Than A Bowl Game," which highlights the military component of the Bell Helicopter Armed Forces Bowl in addition to the postseason bowl game itself. The campaign has featured a variety of pieces including television and radio commercials, highway billboards, print and online advertisements, posters, cross-promotional items and many others.
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