However, his creativity would carry him in many directions during his college years – from music, TV and film to even the culinary arts. Luckily for the industry, he returned to his first love where he realized he could do all of the above. In 1997, he joined Vertis and led the growth from five to more than 40 employees. Then came the tragedy of September 11, 2001, and Khris took time to re-evaluate his priorities. The need to focus on family brought him to Concussion where again he played an integral role in growing the company from five to more than 50. His two decades of creative writing, advertising experience and strategic savvy span numerous industries including health care, consumer packaged goods, entertainment and resort, and national retail. He has produced award-winning work for Bay Valley Foods, On The Border Mexican Grill & Cantina, Borden's Cremora, Sam's Club, Lechters Housewares and Wrangler.